breaking newsElvis Presley loved guns, but he wasn't in the business of selling them -- so claims the King's estate, and now it's suing a famous firearm manufacturer for using Elvis's image in a giant ad campaign.
Elvis Presley Enterprises filed the suit against Beretta, claiming the gun co. hijacked Elvis's face and good name to hawk its new model 692 shotgun. Elvis impersonators even made an appearance at the Beretta booth at the 2013 SHOT show in Vegas.
According to the lawsuit, while Elvis was an outspoken gun enthusiast, neither he nor his estate ever gave Beretta permission to use his image in ad campaigns.
EPE is suing for damages. It also wants Beretta to stop using Elvis's image from here out.
Beretta had no comment.