TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

Elvis Presley Estate

All Shook Up

Gun Company Jacked The King's Swag

4/11/2014 12:05 PM PDT BY TMZ STAFF
breaking news

0411-THE-AD-Beretta-Clay-03Elvis Presley loved guns, but he wasn't in the business of selling them -- so claims the King's estate, and now it's suing a famous firearm manufacturer for using Elvis's image in a giant ad campaign.

Elvis Presley Enterprises filed the suit against Beretta, claiming the gun co. hijacked Elvis's face and good name to hawk its new model 692 shotgun. Elvis impersonators even made an appearance at the Beretta booth at the 2013 SHOT show in Vegas.

According to the lawsuit, while Elvis was an outspoken gun enthusiast, neither he nor his estate ever gave Beretta permission to use his image in ad campaigns.

EPE is suing for damages. It also wants Beretta to stop using Elvis's image from here out.

Beretta had no comment.

20 COMMENTS

No Avatar

1.

BLUE UGLY 💩    

well Elvis jacked black musicians' swag lol

106 days ago
2.

Farrakhan Ashy Larry    

Like he jacked black music?

106 days ago
3.

kstrick    

Sue the hell out of them

106 days ago
4.

Factual    

Case is pretty thin. Anyone can dress in a white suit and point their fingers. Greedy Graceland people still trying to not have to earn their own $$$.

106 days ago
5.

Brian    

This is really dumb. You'd think a company like this would know you can't just use a dead person. There's actually agents who handle deals for dead stars. They must be too cheap to pay.

106 days ago
6.

ALIZE    

Jacksons will suck the life out of those poor kids.

106 days ago
7.

LittleJerrySeinfeld    

Greatest singer to ever live by FAR.

106 days ago
8.

DiM    

The richest beneficiary of his estate was/is $cientolgy.

106 days ago
9.

DaveL    

I can't believe Beretta pulled such a stupid stunt. They're a big company, a government contractor at that. The publicity doesn't seem worth the potential legal costs. And honestly, they don't need the publicity.

Someone in advertising and in legal screwed up. I bet they're friends. Probably out smoking a bowl together and came up with this idea.

106 days ago
10.

News Flash     

Elvis is alive?

106 days ago

Around The Web