Larry Flynt Thanks for the Giant Payday, Gwyneth!

4/7/2015 6:43 AM PDT

Larry Flynt -- Thanks for the Giant Payday, Gwyneth! (VIDEO)

EXCLUSIVE

Larry Flynt ignored the three L's of real estate by selling his Hustler store building to Gwyneth Paltrow ... because he just couldn't turn down the boatload of cash on the table. 

Flynt was leaving Mr. Chow when our photog asked about his decision to sell the landmark Sunset Strip space.

The Hustler king admitted ... he's moving his store to a less desirable location -- Hollywood and Highland area -- but at point, everyone has a price.

Flynt doubts he'll ever go to Gwyneth's hoity-toity club -- The Arts Club --  where poetry readings will be the entertainment of the evening ... unless of course, the performer is wearing a ball gag.