What does Pope Francis have to do to get you in a Fiat today? The answer is, not much -- just cruising D.C. in one is enough to drive in customers.
The Pope shocked everyone when he touched down in Washington on Tuesday by scooting around town in a black Fiat 500L ... apparently reppin' for Italy, and millions of people took notice.
Safford Fiat of Tyson's Corner -- the biggest dealer in the D.C. area -- has been slammed since the Pontiff arrived. General sales manager, Mark Cowdin, tells us customers are pouring in to learn more about his Excellency's whip.
Mark says they didn't get a heads-up from corporate about Francis' chauffeur-driven wheels, but they're scrambling to roll out "Papal Deals." He says the Pontiff's visit hasn't scored them a sale yet, but thinks that will change with all the interest and the slogan -- "If it's good enough for the Pope, it's good enough for you."
We were thinking, "Fiat. Holier than thou. Plus we don't lie about emissions!"
By the way, interesting that Fiat once hired Charlie Sheen to tout its cars. Guess they've covered both ends of the spectrum now.