The Notorious B.I.G. Looking Down On His Murder Scene

1/22/2018 12:40 AM PST

Notorious B.I.G. Billboard Up At Murder Scene

EXCLUSIVE

The marketing team behind "Unsolved: The Murders of Tupac and The Notorious B.I.G" found a brilliant spot to promote the series ... right above Biggie's actual murder scene.

B.I.G. was gunned down March 9, 1997 as he left L.A.'s Petersen Automotive Museum -- on the corner of South Fairfax & Wilshire. Now, a huge billboard right above that intersection shows his face with the tagline "20 Years. Still Unsolved."  

The true crime scripted series also covers Tupac's murder, which happened 6 months before Biggie's. There is no billboard up at the Vegas intersection where 'Pac was killed. Not yet, anyway.

The show premieres February 27.

#HonkforBiggie.