A rep for LifeStyles tells TMZ, “We are considering advertising during 'Skins', as it provides the opportunity to impart a responsible message about safe sex to an audience who clearly needs to understand the implications of their actions."
Unlike many advertisers who dropped out of "Skins" since its premiere last week -- Taco Bell, H&R Block, Subway, Schick -- LifeStyles claims the show could actually teach a valuable lesson ... "that [teens] can and should be protecting themselves and their partners.”
No glove, no love.
A rep for the company tells TMZ, "After 'Skins' on MTV aired last week, the makers of Schick Hydro decided not to advertise during the program because some of this show’s content is not aligned with Schick corporate guidelines."
So that makes Schick, Subway, H&R Block, Taco Bell, Wrigley and GM to pull its ads from the show.
UPDATE: A rep for MTV tells TMZ, "'Skins' has earned the loyalty of fans across the globe for its thoughtful and honest portrayal of teen life today. An internationally acclaimed scripted drama, the show has been honored with a long list of prestigious awards. MTV stands by the US adaptation of 'Skins' and the vision of its creator Bryan Elsley."
A rep for Subway tells The Hollywood Reporter they "will not be advertising on [Monday's] episode."
As we previously reported, H&R Block pulled their ads over the weekend -- joining Taco Bell, Wrigley and GM.
The popular tax return company is just the latest to pull its ads from the show -- Wrigley, Taco Bell and GM have already pulled theirs. A rep for the company tells TMZ, "H&R Block is not an advertiser of the show. One ad ran by mistake as part of a rotation. Once we learned this, we immediately took steps to ensure it didn't happen again. This program is not brand right and H&R Block did not select it to be part of our rotation."
The controversial teen drama has drawn the ire of conservative groups because of its racy subject matter. The Parents Television Council has fired off a letter voicing their concerns to the U.S Department of Justice and the U.S. Senate and House Judiciary Committees.
A rep for TB tells The Hollywood Reporter, "Upon further review, we’ve decided that the show is not a fit for our brand and have moved our advertising to other MTV programming."
As we first reported, the Parents Television Council fired off a letter to the U.S Department of Justice AND the U.S. Senate and House Judiciary Committees -- over concerns the show uses underage actors in graphic sexual situations ... possibly violating anti-child porn laws.
The Parents Television Council has fired off a letter to the U.S Department of Justice AND the U.S. Senate and House Judiciary Committees ... over concerns the show uses underage actors in graphic sexual situations.
The organization explains, "In addition to the sexual content on the show involving cast members as young as 15, PTC counted 42 depictions and references to drugs and alcohol in the premiere episode."
The group adds, "It is clear that Viacom has knowingly produced material that may well be in violation of [several anti-child pornography laws].
Earlier this week, the New York Times reported that MTV execs have already met to discuss the issue.
So far, no comment from MTV.