Jesse James -- Web Company Ripped My Image

Jesse James is going on the attack -- suing a company he claims cheated him out of more than $150,000 and used his image without permission.

Jesse filed the the lawsuit today in L.A. County Superior Court, and in the papers he says he signed a deal in 2009 with a company called ViewPartner ... which streams video on the web.

In the documents, Jesse claims ViewPartner never paid him $155,000, as contracted -- and he also alleges the company used unauthorized footage of him from the Baja 500 race for promotions.