Bruce Jenner and his boys could be battling the Kardashians for TV ratings -- multiple production companies are interested in inking a deal with Bruce and his clan to do their own show.
Sources close to the situation tell us most of the offers involve shooting, ironically, Kardashian-style -- following Bruce and his 3 sons while they race cars, travel, and just generally bro out. Think "Keeping Up With the Kardashians" ... with a bit more testosterone.
No deal's been signed yet. As we've previously reported, Bruce has soured on shooting reality TV. However, we're told he'd be game for a new opportunity -- where Kris Jenner is NOT the executive producer ... like she is on 'KUWTK.'
Bruce is still under contract on that show, so if a Jenner project takes off ... he'd probably have to fight to get out of his E! contract.