Kanye West: I'll Put You Through Hell to Buy My New Yeezys
Kanye WestI'll Put You Through HellTo Buy My New Yeezys
3/9/2016 12:40 AM PT
Kanye West has created a military-like drill for the mass of sneakerheads on the hunt for Yeezys ... and you gotta wonder if it's worth the incredible hassle.
People are already lining up at 2 L.A. locations for a shipment sneaker blogs speculate will come Friday. If that's the case, the stores will learn this weekend how many pairs they'll each get ... it should be around 60.
Once the stores are notified, the manager of each store will give the first 60 people in line a wristband, which makes them eligible to buy a pair for $350 a pop. But that's only the beginning.
The people with wristbands are required to come back to the store 3 times a day to check in ... at noon, 4 PM and 8 PM. They have to show ID each time. And if they miss even one ID check they're out of the game and the next person in line gets a wristband.
It sounds like a line for losers, but there's an endgame. Whoever gets the shoes will almost certainly resell them for $1,000 and possibly even more.
However, our Yeezy sources say there's not yet a specific release date for the kicks other than "early this summer" ... so maybe the hardcore sneaker heads know something we don't.