Jeff Timmons will challenge Channing Tatum for the title ... hottest male strippers in Sin City.
We're told Jeff locked down a deal to relaunch "Men of the Strip" in March ... which will become a TV show on a new network that encourages him to push the boundaries of stripping.
You'll recall ... "Men of the Strip" originally ran as a docusoap for E! back in 2014.
Jeff's place of residency will be the Stratosphere Hotel in Vegas, which is just up the road from the Hard Rock Hotel & Casino ... where Channing's premiering "Magic Mike Live" at the very same time.
Jeff will host for 6 weeks, with various celeb guests.
We're guessing the ladies of Vegas won't mind the competition ... not at all.