Shannon Briggs has a real plan to resurrect boxing ... by using something fake ... saying he thinks he can make the sweet science hot again ... by acting like a WWE wrestler.
TMZ Sports talked with Briggs who's fighting for the WBA heavyweight title by the end of the year against journeyman Lucas Browne.
Of course this fight comes after years of some of the most entertaining smack talk, antics, and borderline harassment we've seen (poor Wladimir Klitschko) ... with Briggs saying it's all part of the plan.
Shannon's point -- embrace the crazy and make the sport fun again.
Meantime, check out the clips below and relive some of Briggs' greatest hits (sorry again, Wlad).