Joe Mixon Apologizes for Hitting Woman

Joe Mixon has apologized to the woman he brutalized in 2014 -- saying, "It's never okay to retaliate and hit a woman the way I did."

"I apologize. I regret what happened. And I'm sorry."

Mixon held a news conference in Oklahoma -- and got emotional as he apologized to the victim, his teammates and his family.

Mixon said he let his mother down ... "I disappointed her."

Mixon says he's still haunted by the incident and says he thinks about it every day. He would have done things much differently and wouldn't have put himself in that situation in the first place.

Mixon says he's grown up a lot in the 2.5 years since the incident and appreciates the University for giving him a second chance.

Mixon says he's still undergoing counseling.