Since the team was founded in 1949, Edmonton used the name "Eskimos" -- but over the past few years, there was a public outcry from Inuit groupsand leaders who said the name was racist ... and sponsors threatened to walk if the team didn't make a change.
In July, Edmonton announced they would ditch the name and search for something new ... and finally, on Tuesday, they revealed the new name and mascot ... THE ELKS!
The team revealed it had explored other options like the Evergreens, Elements, Eclipse, Evergolds, Eagles and Elkhounds ... but ultimately felt the Elk was the best choice.
Edmonton released a hype video to celebrate the rebrand ... saying, "The team you know and love -- new name, same game. Proud as ever. Bolder than ever. As fierce as they come."
The change is a big deal for one of the most legendary franchises in CFL history. Edmonton has racked up 14 Grey Cup titles since 1954 and are widely considered one of the most dominant franchises in league history.