Virgil Abloh is getting a nod from his hometown, with nothing less than his own day to be recognized going forward ... TMZ has learned.
A rep for the City of Rockford, IL tells TMZ ... city officials are dubbing Wednesday, Dec. 1, as Virgil Abloh Day. There's no real significance in the day itself, we're told, other than them wanting to pay tribute to the Louis Vuitton artistic director as soon as possible.
The rep says Mayor McNamara will make the official announcement tomorrow, where he'll read the proclamation drafted for Virgil Abloh Day.
As for why they're even doing this in the first place ... we're told Rockford brass feel like it's warranted considering VA's impact on the community, especially the youth. The guy set a great example for citizens there, and they want to celebrate his contributions with something legit.
We're told Virgil's family was notified and thrilled with the news, but it's unclear if they'll be in attendance for Wednesday's ceremony.
Like we told you ... Virgil died over the weekend after succumbing to cancer -- a disease he was battling privately for years. His passing sent shockwaves all over the entertainment industry, as the man had lots of friends and influence in high places.