Kendrick Lamar is set up to do a bunch of damage at the 2023 Grammy Awards with 8 nominations ... and he's celebrating by dropping off a new music video from his "Mr. Morale & the Big Steppers" album.
K-Dot's vid for his "Rich Spirit" single debuted Wednesday, and the visual finds the Compton-bred rapper comfortable in his own skin -- and a pair of sparkling cowboy boots!!!
The music video was directed by "White Men Can't Jump" reboot director Calmatic and features Kendrick and himself fighting off demons in a barren apartment -- similar to the one seen on the 'Mr. Morale' album cover.
Kendrick has one of the highest Grammy counts as a rapper with 14, and he's now the first artist to have his first 4 albums get nominated for Album of the Year.
He didn't win the previous 3 times, but there's no shame there -- sad fact is, no hip hop album has ever received the Album of the Year award.