Kansas' Jalon Daniels Rocks $50K, Highlight Reel-Playing Chain To Big 12 Media Day

Forget diamond pendants ... Univ. of Kansas quarterback Jalon Daniels pulled up to Big 12 Media Day with something far cooler around his neck -- a mini-TV that plays his highlights!!

The Jayhawks signal-caller paired it with a crisp, tan suit and red tie ... telling reporters his whole inspiration for the chain was to pay homage to his journey to stardom at KU.

"Just a reminder to everyone I'm walking around, this is what I do," he said as the piece showed him piling up yards. "I like to play football. I like to play quarterback. I like to score touchdowns."

TMZ Sports has learned ... Daniels got the bling from Ivy J Jeweler in Los Angeles -- after the QB's dad saw store owner Gambit wearing a similar one earlier this year.

Gambit said Daniels hit him up just after his pops told him about it ... and the jeweler got to work right away on creating the junior a custom piece.

We're told Jalon's drip is made with 18 carats of VS diamonds ... and also features his "JD6" logo. It all sits on a Cuban link ... and according to Gambit, it cost around $50K.

As for the live pendant, Gambit tells us it's interchangeable -- saying Daniels can upload up to four minutes of any video he wants on it. It all charges like an Apple watch too, Gambit added.

"You can literally have a new chain every day," he said.

Gambit said Daniels -- who threw for 2,014 yards and 17 touchdowns last season -- is the first college athlete to rock his tech chain ... though he has made several other similar pieces for NBA players and UFC stars. He's now hoping the attention Daniels' piece gets opens the door for more football-playing clients.