TMZ has spoken with intensely connected sources in the recording industry about the Sanjaya craze, and it's turned the music biz on its ear.
We're told execs at Sony BMG (its 19 Recordings/RCA division records the winner of "Idol") are "really nervous." They now think Sanjaya could win the competition and worry that he's like the new Pet Rock -- the novelty will wear off and his records won't sell.
On the other side of things, we're told a number of songwriters in H-Wood are already quietly writing songs for one person and one person only in the competition -- yes, Sanjaya. As you read this story, musical notes are going up on pages all over the city -- notes Sanjaya probably can't hit.