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Phil Mickelson THREATENS Krispy Kreme

4/13/2011 9:00 AM PDT BY TMZ STAFF

Phil Mickelson has had his fill of Krispy Kreme -- because TMZ has learned, the golf legend raised a legal FIRESTORM when he discovered the doughnut chain was using his image without permission.

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It's all over a billboard display in one of KK's locations in Augusta, GA -- erected to commemorate Phil's infamous visit to the same doughnut shop after he won the 2010 Masters tournament.

According to our doughnut sources, Phil's camp was PISSED ... because no one got the man's approval before plastering his image all over the display.

We're told one of Phil's associates even paid a little visit to the KK in question last week to make sure employees removed every last picture -- and threatened legal action if they didn't.

We're told the doughnut store removed the display. Phil's rep had no official comment.


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41 COMMENTS

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16.

Dan    

I've always disliked this guy and constantly root for him to have another infamous choke on Sunday afternoon. he comes across as an arrogant fat Dwipe so this story did not surprise me at all.

1235 days ago
17.

Home Skillet    

Who are the dumb****s running Krispy Kreme that, in this day and age, don't know they have to have legal clearance to use a celeb's image on your advertising? I agree with Anna - I'd imagine it's Phil's "people" having a canary of this rather than Phil, but Krispy Kreme ... come on. You knew better.

1235 days ago
18.

moe l.    

The true Mickelson emerges! 1.) He eats way too many donuts.
2.) He's a jerk. 3.) That phony smile is all a front. And finally 4.) FIGJAM!!!

1235 days ago
19.

Hey Now    

Krispy Kreme: best. donuts. ever.

1235 days ago
20.

icantbelieveitsnotbutter    

YUCK. Krispy Kreme doughnuts suck azz.

1235 days ago
21.

Michelle    

As someone who has worked for in Marketing for a company Phil does endorse, I am sure he doesn't care, but his business people do.

You will notice when he does a commercial for one of his sponsors he has to also wear/represent every other sponsors logo in that commercial. We were not able to use his image in any photos that only had our logo on it.

A lot of his income is from endorsements and I am sure his "people" don't want to piss of the paid sponsors.

1235 days ago
22.

Anya    

Phil who???

1235 days ago
23.

Me    

KK just got more ad time than they expected now didn't they?!

1235 days ago
24.

paypar    

if this is true...he is an a$$!

1235 days ago
25.

kelly    

I always thought he was a ****.

1235 days ago
26.

CC    

I've been to a lot of restaurants where 'celebrities' have either had their picture taken, or provided a signed picture, and allowed the establishment to display it on premises. If KK had circulated the picture for display throughout the company Phil would have a point. If it was only the single restaurant I think Phil should have been honored they wanted to display his picture at all. Let's face it, golfers are good at golf which in the grand sceme of things is meaningless. Where would we be today if we didn't have golf, my guess is life wouldn't be that much different. Phil should put his talents into perspective.......

1235 days ago
27.

beachy    

Why is he an ass? This is the equivalent of an endorsement that he never signed up for-KK used his picture to make money-without his permission. Who's the ass here???
The people who really think Phil is more of an ass than Tiger-well, you need to rethink your role models.

1235 days ago
28.

Ellidegg    

guess he likes greasy plastic donut garbage food - but wait - doesn't want anybody to know that, not without paying for it. gawwwd krispy kreeme is the worst - don't go there if you don't want part of your life wasted and gone forever. going there once - that's where he went wrong ;p

1235 days ago
29.

Lisa    

I live in Augusta and no one was buying Donuts because Phil ate there before his win in 2010. They ate there because of the Donuts. But super excited that Augsuta made TMZ AGAIN!!

1235 days ago
30.

Hroonk    

Lost a fan here too Lefty. Shame.

1235 days ago
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