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Pauly D -- T-Shirt Slangin' for The Enemy

7/1/2011 4:05 AM PDT BY TMZ STAFF

It's barely a day old, but Pauly D is already undermining his brand new t-shirt business on the Jersey Shore -- and TMZ has learned, it's all because MTV is making him work for a nearby competitor.

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Pauly's "Dirty Couture Shore Store" opened for business yesterday on the boardwalk in Seaside Heights -- but the "Jersey" star couldn't help promote the big day ... because according to his contract with MTV, he's locked in to work exclusively at the infamous "Shore Store" t-shirt shop nearby.

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Sources close to production tell us, MTV controls EVERYTHING while the cast is filming -- and Pauly has no choice but to work with his roommates while they shoot the rest of Season 5 ... in enemy territory.

As for Pauly's store -- we're told it will sell the DJ's complete "Dirty Couture" clothing line ... AKA a bunch of neon t-shirts with Pauly's tattoos printed on them.


30 COMMENTS

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1.

joey _ I love TMZ 'til ya piss me off!    

I would rather buy a shirt from Pauley Shore. Stupid Jersey Shore!

1120 days ago
2.

jadakiss    

stupid ass font he used for his logo .. can't even make his own **** up hahaha

1120 days ago
3.

coco    

Coming soon to your local Salvation Army?

1120 days ago
4.

cadahstem    

Damn those shirts are so plain. Would never wear a crappy tee like that.

1120 days ago
5.

Regulator    

I can't wait to get my first Dirty Couture t-shirt, and cap! Oh wait -- yes I can.

1120 days ago
6.

CarneyIsGod    

It'll be closed quicker than that Soul Daddy franchise..

1120 days ago
7.

flick555    

Well as much as I can't stand these people, at least he's investing his money into a business. Oh, and hair gel.

1120 days ago
8.

Sin D    

14:59 tick tock tick tock...

1120 days ago
9.

Hoppy    

Who?

1120 days ago
10.

AndUKnowThisMan    

Pictures of tatoo's printed on the T-shirst....How Gay is that Folks!!

1120 days ago
11.

some guy    

Ugh Pauly's store reminds me of every other cheap Boardwalk stand I've seen at the Shore.

You stay classy, Pauly. You too, San Diego.

1120 days ago
12.

some guy    

@Pauly


I can't remember. Are you really from Jersey? I'm a little insulted if you are.

1120 days ago
13.

some guy    

I think Pauly would make a lovely corpse in that new Gotti flick. Can anyone ask MTV if they can let him go for a little while?

1120 days ago
14.

rjinchi    

This clebritard was on the same flight as me a few weeks ago; the kid is down right ugly, looks kind of like a duck.

1120 days ago
15.

Bubbles The Chimp    

Looks like one of those short-lived cheap mall shops in a local mall. The fool will be paying more for the rental of the shop space than what he will be taking in $$$-wise.

1120 days ago
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