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Kim K Sued Old Navy to Protect Sears Deal

7/25/2011 5:00 AM PDT BY TMZ STAFF

We now know what's really behind Kim Kardashian's lawsuit against Old Navy -- protecting a HUGE deal the Kardashian clan has with Sears ... sources close to the fam tell TMZ.

As TMZ first reported, Kim filed suit against Old Navy because she felt they were trying to intentionally deceive people into thinking she was a spokeswoman for the company by using a girl who looked just like her in their commercials.

But our sources say ... the suit was filed because Sears felt the Old Navy commercial compromised its ad campaign for the Kardashian Kollection -- an exclusive line of clothing and bedding that launches in about a month and a half. 

We're told Sears execs actually questioned if Kim was part of the Old Navy ads. The company feels the ad creates confusion in the marketplace and that happens to be exactly what Kim needs to prove to win her suit.

Bottom line -- Kim doesn't care about KK wannabes ... but she cares a lot about a deal that could be worth hundreds of millions of dollars.



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Max Smart    

Is she going to try to ban anyone who resembles her from ever doing anything in public? Ridiculous. Maybe she should try to get them all to have court ordered plastic surgery.

1195 days ago

Yep I said that    

Sears is broke and closing stores, the only things people buy there are appliances and tools, the clothing and linens are crap pretty much like the Kardashians

1195 days ago


A lot of older Eastern European women shop at Sears? Sears is desperate to be selling the Kardashian "everything black" husky woman collection. The woman in this add may have resembled Kim somewhat when Kim was 15 yrs younger but Kim now has a plastic Barbie face and huge azz and that is her trademark look now. And the singing and dancing is a clear indication they weren't trying to infringe on Kim's image. Everyone knows Kim has no talent.

1195 days ago


Please- there is a WORLD of difference between the two, for example, one is featured on a pornographic video tape and the other, as far as I am aware, is not. She's just pissed because the girl got an Old Navy commercial and she's Reggie whats-his-name's new squeeze. Pea Green with envy on so many levels. What are companies suppose to no longer retain models with dark hair? This is a waste of the courts time, and Kardashian should be forced to pay for it.

1195 days ago


ms. kardashian knows alot about bedding.

1195 days ago

Physical Graffiti    

Still kicking myself for not going to law school when I turned 18. Then I could have become a judge and let these ridiculous people have it. I would have made Judge Judy look nice.

1195 days ago


I can't stand these spoiled, entitled, no talent people. I might sue because there are lots of actors who look like me, ruining my chance of being discovered. Let's sue the kardashiwhatevers cause their dits crap doesn't work or sue them for having a crappy show on tv that teaches my kids to be brats . Come on.

1195 days ago


Why do people care about the Kardashians?? Seriously, why??? A bunch of talentless, plastic body and faced, media whores?? Aren't their 15 minutes of fame way over??? I cannot even imagaine what their Sears line is going to look like. Hooker outfits, no doubt. Go away Kardashians!!

1195 days ago


she should be sued first before she sueing anyone for copying what ever pari******on has ever done

1195 days ago

Wishbone mistake :o)

1195 days ago


Jus*****ched one of Melissa Milano's music videos. Kim K has EVERY RIGHT to be jealous of her. She is far more beautiful than Kim K could ever hope to be. Reggie definately stepped UP.

1195 days ago

Trooper Tom    

Didn't this useless ******* get the message last week? The country is done hearing about you and your mindless self promotion. Th ON add is 6 months old and only available on youtube, no one is mistaking Molinaro for Kardashian Molinar has talent

1195 days ago


KK wannabe??? Wow, someone is a little too full of themselves...don't cha think? How does a girl that can dance and sing doing a commercial end up being accused of trying to be a KK wannabe?
his family is greedy to the highest degree…..

1195 days ago


LOL…the ad to the right of the page right here on TMZ ( fleet giveaway jewelry) has a girl that looks just like Courtney Lard-assian……OMG…they better lawyer up! LOL

1195 days ago


Kardashian's and Sears. A perfect match made in low rent heaven.

1195 days ago
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