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Philadelphia Cream Cheese

No WHEY We're Advertising

on 'GCB'

3/7/2012 10:50 AM PST BY TMZ STAFF

0307_phili_gcb_logos_ex
Kraft Philadelphia is seriously cheesed off over the direction of ABC's new dramedy "GCB" -- telling TMZ, the cream cheese company has decided to yank ALL of its advertisements from the controversial show.

A rep for the company tells us, "Philadelphia has decided to pull its advertising from GCB ... We have received a few complaints from consumers and their opinions about our advertising are important to us."

The rep adds, "We have recently decided to redirect our advertising to other programs."

"GCB" -- based on the book "Good Christian Bitches" -- has come under fire for its arguably derogatory portrayal of Southern Christian women.

As we first reported, NY Councilman Peter Vallone has already called for his constituents to boycott the show

107 COMMENTS

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91.

cindy    

LA your on the line, you obviously haven't watched soap operas or GCB if you think GCB isn't worse. I have watched both episodes of GCB. My husband and I are sadly disappointed in the way they are portraying women and using jesus christ and the christian religion. no wonder women aren't taken seriously!! This show will put women back 20 years. The female author of the book didn't put any thought into what effects this has on women as a society. It's all about the money! I have watched two episodes of GCB. And they both made me feel sick to my stomach. literally! my vote is to cancel the show. don't like it, so won't be supporting it. My first thought is to warn every women I know how I feel abt the show. But that would be advertising for the show. The show could be a great hit, if they toned down the mocking of the christian religion and the poor presentation of women. i love the story line with Amanda her mother and high school friends. BUT with all the other static, it takes away from the show and drags it down. Sorry, Can't watch it !

862 days ago
92.

jay tee    

This show , like most, are waste. Meant to simple minds entertained . Don't complain when someone smarter than you takes your job , because you were too busy watching mindless shows like this one.

855 days ago
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