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Mary J. Blige

Burger King Chicken Ad

NOT What I Expected

4/4/2012 2:00 PM PDT BY TMZ STAFF
EXCLUSIVE

0404_mary_j_blige_burger_king_ex

Mary J. Blige
says she never signed off on the controversial fried chicken ad that she shot for Burger King -- at least not the version that was blasted on the Internet.

Mary J. tells TMZ, “I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that's not what was happening in that clip."

Mary also says, "I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out."

The spot -- which Burger King has since yanked from its YouTube site -- features Mary singing about a new crispy chicken wrap. The ad drew tons of criticism on Twitter for playing off a stereotype about African-Americans and chicken.



Burger King confirms the ad was released prematurely "before all of the licensing and final approvals were obtained." The fast food giant also says, "We would like to apologize to Mary J. and all of her fans for airing an ad that was not final."

Burger King says the final approved version will be released soon.

292 COMMENTS

No Avatar
31.

Detective. LaToya    

She as a black woman should have NEVER agreed to any type of Burger King FRIEND CHICKEN WRAP commercial! Dream sequence or not. That commercial was embarrassing and laughable. Mary you just ruined everything with that!

911 days ago
32.

AJFS    

Is she giving the money back?

911 days ago
33.

jared    

Im sorry but there is noting stereotypical about this ad. Maybe African-Americans need to quit playing the race card its disgraceful just like this whole trayvon martin case. People are sick of hearing it. We have a black president that wouldnt be in office if it wasnt for white people voting for him. There are obviously people of every race that are racist and constantly use stereotypes but they are outnumbered by those who live in the 2010s and not the 1950s. Do you honestly think BK would release an ad people would think is racist. If there was a white person singing a select group would be complaining that BK doesnt have enough diversity in their ads. Get.over it.

911 days ago
34.

sfiftl    

That commercial is extremely stereotypical. I couldn't stop laughing, it out did the ppl at funny or die. She may not have approved the final cut but what did she think it was gonna look like "What's in the new chicken wraps? Crispy chicken fresh lettuce... lol She was totally jittery when she was on American Idol hope she's not on drugs.

911 days ago
35.

Robert     

Are you checking out all this craziness Mary J?
WOW....! I'm Black 55 and been through racism but never felt bad about eating chicken or watermelon. I eat all kinds of meats fruits and vegetables. I wonder if some people just eat fried chicken behind closed doors or in the closet or something.

911 days ago
36.

Mikey    

Now I can't eat BK chicken, she's ruined it for me.

911 days ago
37.

Telma    

As if the new commercial will be any better!

911 days ago
38.

Mikey    

Whats she going to do for her next commercial, sing about nose rings?

911 days ago
39.

spectrabei    

Thought it was good...Now I'm hungry,

911 days ago
40.

Emma     

Ok, this is insane. Stereotype about African Americans and chicken????? FRIG OFF. That never even crossed my mind. All I noticed was that she sounded like garbage and that commercial SUCKED. Overly sensitive much? No ones going to go there anyways so calm down.

911 days ago
41.

Mike    

Excuse me???? Black people DON"T eat chicken?! So....only white people eat chicken?...then,....wouldn't that be stereotyping white people? or...does it only work ONE way?

911 days ago
42.

vick    

i'm sorry but this is one of the funniest commercials i have ever seen, i feel sorry for mary.

911 days ago
43.

ITUS    

hahahahahah....ladies don't be man handled.....but corporation handled is OK

911 days ago
44.

jared    

Im sorry but there is noting stereotypical about this ad. Maybe African-Americans need to quit playing the race card its disgraceful just like this whole trayvon martin case. People are sick of hearing it. We have a black president that wouldnt be in office if it wasnt for white people voting for him. There are obviously people of every race that are racist and constantly use stereotypes but they are outnumbered by those who live in the 2010s and not the 1950s. Do you honestly think BK would release an ad people would think is racist. If there was a white person singing a select group would be complaining that BK doesnt have enough diversity in their ads. Get.over it.

911 days ago
45.

Pebblebeach    

What is the big deal Mary...you knew you were signing about chicken in a burger joint...

911 days ago
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