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Ryan Lochte

I'm TRADEMARKING

My Dumb Catchphrase ... JEAH!!!

8/17/2012 5:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0816_ryan_lochte_grill_getty
Ryan Lochte
's annoying catchphrase "Jeah!" is a friggin' GOLD MINE -- at least that's what the swimmer believes ... because he just filed docs to lock up a trademark for the made-up word.

According to the trademark docs,  Ryan wants to use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles.

In fact, Lochte's already getting the party started on his website -- selling "Jeah"-themed tees, hats, and sunglasses.

0816_ryan_lochte_jeahAccording to a 2009 interview, Ryan got the phrase from rapper Young Jeezy, who uses a similar word "Chea!" in his songs. Ryan says he changed it a little to "Jeah!" ... and says it means something "good." (skip to 1:00)



The trademark app is still pending.

For more sports stories, check out tmzsports.com!
123 COMMENTS

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1.

Jackie    

He never made that catch phrase. I have heard it before i even knew who he was.

612 days ago
2.

cobrazombie    

Are there people dumb enough to buy / wear / use those stupid items?

612 days ago
3.

MrHarrybawls2010    

This ryan lotche is looking more and more like white trash every day. I'm hoping he has a short appearance on The Steve Wilkos show and then a slow descent into well deserved obscurity.

612 days ago
4.

hugh    

This guy is turning out to be quite the fame whore.

612 days ago
5.

I luv u RPattz!    

"Jeah" was so 1995.

612 days ago
6.

nicole    

Someone needs to tell him how to act! He is making such a fool outta himself!
The guy is really annoying, I'm boycotting his azz

612 days ago
7.

LDB    

He doesn't sound like a douche at all...

612 days ago
8.

CasinoPImp    

This guy makes Romney seem smart.

612 days ago
9.

Tee    

He needs a good PR rep stat!

612 days ago
10.

Meme    

Application....denied. Or
Lawsuit's pending.

He should stick to the self water boarding that he is good at.... or whatever it's called.

Or just water board me for reading this and feeling the need to post. ugh.

612 days ago
11.

LDB    

Please let his 15 min die out soon. He's a tool and needs to go away asap

612 days ago
12.

soberandsmober    

Whatever. Does he want to ****? Yes you say? Cool. I'm in.


Please, this boy is pure dumb sex. He bettah' werk it while he still has it.


Alls I know is that he is making this thirtysomething giggle like she's a twentysomething. (ladies, come one now, I don't care how dumb he is, you know you want to do tha toot.)

612 days ago
13.

Sunset    

He's taking a page out of the Krapdashian handbook and hawking ugly shiz nobody wants.

612 days ago
14.

Sunset    

Trademark Douche

612 days ago
15.

MrHarrybawls2010    

Some interesting trivia: Ryan Lochte wore a helmet to school and loved to chew on crayons during lunch.

612 days ago
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | Most Recent | Next 15 Comments

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