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Ryan Lochte

I'm TRADEMARKING

My Dumb Catchphrase ... JEAH!!!

8/17/2012 5:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0816_ryan_lochte_grill_getty
Ryan Lochte
's annoying catchphrase "Jeah!" is a friggin' GOLD MINE -- at least that's what the swimmer believes ... because he just filed docs to lock up a trademark for the made-up word.

According to the trademark docs,  Ryan wants to use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles.

In fact, Lochte's already getting the party started on his website -- selling "Jeah"-themed tees, hats, and sunglasses.

0816_ryan_lochte_jeahAccording to a 2009 interview, Ryan got the phrase from rapper Young Jeezy, who uses a similar word "Chea!" in his songs. Ryan says he changed it a little to "Jeah!" ... and says it means something "good." (skip to 1:00)



The trademark app is still pending.

For more sports stories, check out tmzsports.com!
123 COMMENTS

No Avatar
31.

tippitan    

this guy is making himself look more and more like white trash. he got himself money and fame and apparently doesn't even know how to hold onto it. he needs to hire someone who can guide him on how to act while being a public spectacle because if he keeps this up, he's going to fade away quick.

715 days ago
32.

Max    

He should hook up with Hope Solo. Put those two fame whores in close vicinity of each other might create a black hole of suck and eradicate them both from the earth. Worth a try.

715 days ago
33.

She's baaaack    

I am going to run right out and get those items so I can wear them everywhere I go. I'll bet everyone will be wearing one and not be ashamed of looking like a major loser.

715 days ago
34.

devilgirl    

DBAG!

715 days ago
35.

Mumra the Ever Living    

Ryan Lochte proves you can be incredibly talented in one area and a total douche in all other aspects of your life.

715 days ago
36.

Gretel    

I think this line, especially the shades and T-shirts are an absolute necessity when riding the short bus to school this year (no offense to you short-busers). This would be worth putting your Survivor buffs aside to wear.

715 days ago
37.

verlinda    

Lock him up somewhere and let him out in 4 years

715 days ago
38.

Insatiable    

Umm Jay-Z used to say “Jeah” in his songs and in interviews back in the late 90s.

715 days ago
39.

w    

that f*cker, I was saying that word back in the 90's for crying out loud, I hope his request is denied, why is he wearing those teeth btw. pompass ass.

715 days ago
40.

Cl33    

Um... my brother has been saying 'JEAH' for 5 years now.... NOT original Ryan. Dumbass.

715 days ago
41.

Phishie from Philly    

Jeah kidding me.
..
Phishie from Philly

715 days ago
42.

imorena    

FIRST OF ALL, JUELZ SANTANA MADE UP JEAH YEARS AGO. RYAN IS A CORNBALL FROM CORNYBURG, PA. DRINK BLEACH MY FRIEND, DRINK BLEACH.

715 days ago
43.

Phishie from Philly    

Jeah kidding me.
..
Phishie from Philly

715 days ago
44.

Ramon Romero    

That was MC Eigt's word back in the 90's. http://www.youtube.com/watch?v=5ADvE9Q6u3M

715 days ago
45.

dangeruscurvs    

Sorry, but MC Eiht of Compton California coined that one in 1980-something...

715 days ago
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