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Ryan Lochte

I'm TRADEMARKING

My Dumb Catchphrase ... JEAH!!!

8/17/2012 5:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0816_ryan_lochte_grill_getty
Ryan Lochte
's annoying catchphrase "Jeah!" is a friggin' GOLD MINE -- at least that's what the swimmer believes ... because he just filed docs to lock up a trademark for the made-up word.

According to the trademark docs,  Ryan wants to use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles.

In fact, Lochte's already getting the party started on his website -- selling "Jeah"-themed tees, hats, and sunglasses.

0816_ryan_lochte_jeahAccording to a 2009 interview, Ryan got the phrase from rapper Young Jeezy, who uses a similar word "Chea!" in his songs. Ryan says he changed it a little to "Jeah!" ... and says it means something "good." (skip to 1:00)



The trademark app is still pending.

For more sports stories, check out tmzsports.com!
122 COMMENTS

No Avatar
61.

shewentwhoa    

I've been saying this for as long as I can remember. I don't think he's going to make much off of it.

766 days ago
62.

a Kehler    

MC Eiht!

http://www.youtube.com/watch?v=nrVCRQd1ugU

766 days ago
63.

Robert    

Lochte should worry more about his sorry interview skills, rather than dumb catchphrases... Jay-Z used "jeah" a long time ago there pool boy

766 days ago
64.

a Kehler    

Tim Dog's Catchphrase in the 90's was JEAH

766 days ago
65.

phil    

MC Eiht has been saying that for 20 years

766 days ago
66.

AAAAAAAAAAb    

Can't trademark something that was a common phrase for valley girls in the 80's!

766 days ago
67.

Lindsay Lohan Fan Forever    

Everyone loves the snowman.

766 days ago
68.

jag26281    

Can he go away now?

766 days ago
69.

tillz    

That's MC Eiht's catchphrase. Comptons most wanted. Lochte better watch his back.

766 days ago
70.

Max    

The dumbing-down of America continues...

766 days ago
71.

ratbag    

Clearly, he has water on the brain.

We need to take the athletes for what they are: good at their sports. They are not sparkling wits, fashion designers, dancers or anything else.

766 days ago
72.

WilliamPenn    

De-evolution.

766 days ago
73.

Cujeaux    

There goes his spot on DWTS. I wonder how old he is. He seems immature for his age and looks to be about 35.

766 days ago
74.

RcktBoy    

The more I hear this douche speak, the more I think he should be participating in the Special Olympics.

766 days ago
75.

minnesota slick    

mc eiht from comptons most wanted was saying "geah" back in the early 90's. give props where props are due

766 days ago
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