« BACK TO TMZ TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

Ryan Lochte

I'm TRADEMARKING

My Dumb Catchphrase ... JEAH!!!

8/17/2012 5:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0816_ryan_lochte_grill_getty
Ryan Lochte
's annoying catchphrase "Jeah!" is a friggin' GOLD MINE -- at least that's what the swimmer believes ... because he just filed docs to lock up a trademark for the made-up word.

According to the trademark docs,  Ryan wants to use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles.

In fact, Lochte's already getting the party started on his website -- selling "Jeah"-themed tees, hats, and sunglasses.

0816_ryan_lochte_jeahAccording to a 2009 interview, Ryan got the phrase from rapper Young Jeezy, who uses a similar word "Chea!" in his songs. Ryan says he changed it a little to "Jeah!" ... and says it means something "good." (skip to 1:00)



The trademark app is still pending.

For more sports stories, check out tmzsports.com!
123 COMMENTS

No Avatar
61.

HelloDerps    

I'm going to trademark "yeah, yeah" because I said it. Twice. I'm special.

707 days ago
62.

shewentwhoa    

I've been saying this for as long as I can remember. I don't think he's going to make much off of it.

707 days ago
63.

a Kehler    

MC Eiht!

http://www.youtube.com/watch?v=nrVCRQd1ugU

707 days ago
64.

Robert    

Lochte should worry more about his sorry interview skills, rather than dumb catchphrases... Jay-Z used "jeah" a long time ago there pool boy

707 days ago
65.

a Kehler    

Tim Dog's Catchphrase in the 90's was JEAH

707 days ago
66.

phil    

MC Eiht has been saying that for 20 years

707 days ago
67.

AAAAAAAAAAb    

Can't trademark something that was a common phrase for valley girls in the 80's!

707 days ago
68.

Lindsay Lohan Fan Forever    

Everyone loves the snowman.

707 days ago
69.

jag26281    

Can he go away now?

707 days ago
70.

tillz    

That's MC Eiht's catchphrase. Comptons most wanted. Lochte better watch his back.

707 days ago
71.

Max    

The dumbing-down of America continues...

707 days ago
72.

ratbag    

Clearly, he has water on the brain.

We need to take the athletes for what they are: good at their sports. They are not sparkling wits, fashion designers, dancers or anything else.

707 days ago
73.

WilliamPenn    

De-evolution.

707 days ago
74.

Cujeaux    

There goes his spot on DWTS. I wonder how old he is. He seems immature for his age and looks to be about 35.

707 days ago
75.

RcktBoy    

The more I hear this douche speak, the more I think he should be participating in the Special Olympics.

707 days ago
Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | 6 | 7 | Most Recent | Next 15 Comments

Around The Web