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Kardashian Fam Hammered

By SECOND Makeup Co.

You Stole From Us, Too!!

11/4/2012 4:00 AM PST UPDATED: 11/7/2012 10:45 AM PST BY TMZ STAFF
EXCLUSIVE

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The Kardashian family attorney tells TMZ, "The Kardashians value the integrity of trademark ownership and as such they align themselves with partners who do so as well. Their partner in their cosmetics line, Boldface licensing + branding, went through the appropriate legal channels in obtaining the rights to use the name Khroma Beauty by Kourtney, Kim and Khloé in the Color Category with the United States Patent and Trademark Office, making all proper legal filings."

He adds, "As a result, it is the Kardashians' firm belief that Boldface licensing + branding's use of the name Khroma Beauty by Kourtney, Kim and Khloe marketed with the distinctive Kardashian name is appropriate and does not violate the rights of any other entity."

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The Kardashian family is now fighting TWO makeup wars at the same time -- TMZ has learned a second cosmetics company has accused the K-squad of trademark-jacking. 

As we previously reported ... Kim, Kourtney and Khloe are about to launch a new makeup line which they're calling Khroma (they love the "K" thing). 

Problem is ... they've already received legal threats from a Bev Hills makeup company called Chroma over alleged name-stealing ... and now ANOTHER company has entered the mix. 

The new company is called Kroma (no "H") ... and according to documents filed with the U.S. Patent and Trademark Office, it already locked down the legal rights to that name back in January.  

So when Kroma (no H") found out about the Kardashian line ... sources say the honchos were pissed ... and immediately fired off a cease and desist letter to stop Khroma (with "H"). 

And get this ... we've obtained official docs which show the U.S. Patent and Trademark office had already REJECTED a trademark request by the Khroma people (with "H") back in September ... because the name was too similar too Kroma (no "H"). 

We're told Kroma (no "h") recently met with Kardashian reps regarding the trademark -- but were unable to come to an agreement -- so Kroma is now exploring its legal options.

We reached out to the Kardashian family ... so far, no response.

103 COMMENTS

No Avatar
46.

TJ    

Having exhausted their appeal in the USA,it appears that the mom has bought the English Daily Mail.The family is now plastered on it,ad nauseam. It appears that she must write the "glowing" commentary as well as having a "paid" staff of complimentary commenters.The woman is the eternal shyster. ugh!

627 days ago
47.

dierdre    

They all look black to me......

627 days ago
48.

BOHOE    

After the 2 companies sue the Kardashian's are they going to sue each other for the same thing ??

627 days ago
49.

GothamGirl    

Sue their asses! Take back their ill-gotten fortune!

627 days ago
50.

tamara    

H0's R Us might be a good name.

627 days ago
51.

Sidney Pubic    

The real problem is with that damn mother secretly sabotaging her beautiful daughters careers because her gash lacks an adequate moisture content. Not too mention that her irregularly shaped nipples, large, brown and the size of small dinner plates is a constant irritation under her designer silk blouses.

627 days ago
52.

LightJ    

Don't make a deal with them Kroma and sell your soul, **** them over and make them change their names. They already stole the idea from Chroma. I know those b*tches have seen it. They just like to knock off great high-end brands. It's unbelievably, selfish, fraudulent and just plain cruel. I don't understand why they would be such thieves? They love giving everyone a reason to continue the use of the term "gypsy", when it comes to them and people of their culture. Sad. Stupid you have the name Kardashin and Dash. It would of been a hell of a lot better to have gone with "dash", F*cking idiots. Stick to one name and stop trying to steal off of others ideas, grow you own brand with your OWN IDEAS, f*cking thieving c*nts................

627 days ago
53.

LightJ    

BTW you guys are annoying as sh*t, whoever wrote this is a dumb f*ck. Stop with the with in "h" and without an "h" sh*t. not everyone is a bunch of dipsh*ts like you.

627 days ago
54.

Ann    

Readly does this surprize anyone It does not take brain to get where they are just a good pimp of a mom

627 days ago
55.

Jodi    

That's what those greedy bunch of f*cks get. There was no way whoever did the name search for their business missed seeing the name Chroma and Kroma. They probably thought they could play with the letters and get away with it. I hope they get sued and lose big time.

627 days ago
56.

Emilio    

Is that Chewbacca on the right?

627 days ago
57.

Trooper Tom    

This is how this pack of trollops gets free media attention. The Bev Hills Chroma has been around for a long time and no doubt these bitches knew about the place s along they come with this Krap. On the law of averages this pack of skanks should have disappeared 5 years ago

627 days ago
58.

patches    

SERIOUSLY it's the KARDASHIANS they Thrive on Being sued it's the only way they can Get Attention......

627 days ago
59.

Piaso    

The whores will sleep with a few more people then everything will be forgotten.

627 days ago
60.

jayman419    

If anything, you'd think the existence of multiple make-up brands called by some variation of Chroma means that there is room in the market for all of them.

627 days ago
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