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Rick Ross

Reebok Gives Rapper

The Boot

4/11/2013 1:04 PM PDT BY TMZ STAFF
EXCLUSIVE

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Rick Ross
just learned a hard lesson about rape and money ... you embrace one, you lose the other ... because he was just DUMPED by Reebok.

As TMZ previously reported ... Ross has taken a ton of heat for his song, U.O.E.N.O ... in which he happily sings, "Put Molly [Ecstasy] all in the champagne.  She ain't even know it.  I took her home and I enjoy that.  She ain't even know it."  Translation -- date rape.

Reebok tells TMZ ... "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so."

Reebok goes on:  "While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

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307 COMMENTS

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106.

James420    

Good night, don't let the bed bugs bite. And don't let rick ross f you

455 days ago
107.

Ugh    

Ugh! Some of these comments are the WORST! I can't believe how many people are condoning these horrific lyrics by saying "it's art" or "it's not that bad" or "he wasn't even really talking about rape." WTF?

Excuse the hell out of women for expressing their disdain for lyrics that glorified rape. It's not about what he slips into her drink, its the fact that he did indeed slip something in her drink (unknown to her) and then proceeded to have sex with her (again unknown to her). That in itself is date rape! It doesn't matter how it happens. 1 out of 4 women have experienced some type of sexual assault in their life. It is a serious crime.

Several people have responded with comments about "drawing the line at rape". Hell yes! Its severity should not watered down.

Reebok was wrong to even sign this dude. But they had the right response. And kudos to the thousands who voiced their opinion to tell Reebok we cannot continue to condone any artist promoting violence against women.

455 days ago
108.

Cricket    

Good. Now I can cancel my Reebok boycott. Too bad nothing can be done about his beard, that's just ugly.

455 days ago
109.

Blue Lake    

How stupid is Reebok? OF COURSE he's glorifying date rape. There is no other way to view this. Glad they dumped his ass.

455 days ago
110.

bama    

This fat sack of **** would have to drug a sane woman to sleep with his rotten self.. Now Wayne needs to step up and fire him too.

455 days ago
111.

bama    

You know he has to dig around in his fat pad to find his pee pee

455 days ago
112.

Disdain     

"Molly" exctasy isn't a rape drug but from what they say is does make u horny. He better watch out or he's gonna be doing pen time. The person who said something about why no one liked people just remember your sister does, your wife does, your girlfriend does, your mom does and your Auntie does. As a black man who gives a damn about u liking us? We on top! U gotta cheat us to beat us :)

455 days ago
113.

David    

This PIG is no role model. Way to go Reebok. My question is, why did you ever use a rapper to as a role model in the first place. Rappers are s*** of the earth.

455 days ago
114.

Beetlejuice    

monkey see monkey do

455 days ago
115.

Mrugowsky    

Can't decide what's worse, a sh!tty rapper or a sh!tty sneaker brand. Everyone I know wears Adidas and New Balance anyway.

455 days ago
116.

mallball    

Popped a molly im sweatin!!!!

455 days ago
117.

Mrugowsky    

P. S. Converse and Nike are tolerable.

455 days ago
118.

duane    

http://www.upworthy.com/rape-culture-is-alive-and-well-in-america-because-of-these-6-things?c=ufb1

455 days ago
119.

Jacqui    

What a f***ing pig. Good for Reebok!

455 days ago
120.

WVRN    

What a brainless twit. Minimize rape & lose your fan base. What WAS he thinking???

455 days ago
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