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Rick Ross

Bitter and Betrayed

Over Reebok Dumping

4/17/2013 12:40 AM PDT BY TMZ STAFF
EXCLUSIVE

0413-rick-ross-reebokRick Ross is crestfallen over losing his Reebok deal because of that date rape song  ... but he's also bitter because he believes the shoe company owed him a second chance.

Sources close to the rapper tell TMZ ... Ross will lose between $3.5 million and $5 million ... he was getting a check each time he wore the shoes.

TMZ broke the story ... Reebok dumped Ross for releasing the song U.O.E.N.O., which includes the lyric: "Put Molly [Ecstasy] all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it."

Ross issued a tepid apology ... suggesting the lyrics were actually misinterpreted.  He also pulled the song -- which was only on a mixtape.

But that wasn't enough for Reebok, which was taking heat from women's groups for keeping Ross in its stable of spokespeople.

Ross is telling people he was entitled to corporate forgiveness because he did so much for the brand ... bringing classic Reeboks back in style in the hip-hop community.

But Reebok was unmoved, saying, "We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

In other words ... too little, too late, Rick.

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155 COMMENTS

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31.

Julies    

I applaud Reebok for taking a stance. Reebok doesn't think using molly in champagne is a way a real man uses to get pleasures from a woman. Rather, they would benefit from a man that can do it with charm and some care for the woman. Rick Ross has only himself to blame. He is representing as a man who can get girls only by drugging and raping them. Why does he enjoy a woman who can't participate mindfully?Reebok recognized his smallness and immaturity. Rick Ross-Dude, date like the rest of us do, and be prepared for sometimes being rejected. That is real life. If you can't handle that, Hire a prostitute if you need a woman who will let you "enjoy that". FYI-Grow up and be a man.

562 days ago
32.

RoadRig    

awe, lost your meal ticket since ur records ain't selling. ain't boss no mo'....

562 days ago
33.

marlee5574    

Reebok doesn't owe him a second chance. He's gonna lose 3.5 million to 5 million? Poor thing. He was fortunate to have it at all. Be thankful, not ungrateful.

562 days ago
34.

The Man They Call Louis    

Ross isn't sorry about the song, he's pissed because of losing the deal. Rick...why would you even release a song like that in this day and age, and think someone wouldn't hear about it. With the internet and the way Mixtapes get around in Hip Hop, people don't forget. "Waa!!...I lost money...waaa!!!....". Screw you Ross.

562 days ago
35.

bboy    

second chances are for Lohans only, not rappers

562 days ago
36.

shewentwhoa    

the lyrics were misinterpreted?? Give me a break, it clearly says it in the text.

562 days ago
37.

Skins    

I can't believe Reebok was paying him that kind of money in the first place. Amazing what these guys can make with no real talent.

562 days ago
38.

Julies    

His apology seemed sincere.

562 days ago
39.

GregSr    

Another thug with no class gets the proverbial reality check. Time for Ricky to start rapping about fast food..."yo, you want fries with that?".

562 days ago
40.

AnnaR    

Own up to your mistakes. Actions have consequences – hopefully lesson learned.

562 days ago
41.

Hotwheelz    

u know that p o s has done that plenty of times......

562 days ago
42.

Nicole    

ego meet hubris. you two shall never be good bedfellows.

562 days ago
43.

WatcherOne    

Boo hoo. I'mma enjoy that and he ain't even know it. Idiot.

562 days ago
44.

gossipgirl86    

Dumbazz should have thought about his endoresment before putting out such a vile song...

562 days ago
45.

glrfc    

If Rick Ross wants to buy me some sneakers, I'll wear whatever ones he buys me, other than that I'm going to wear whichever ones I choose.

562 days ago
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