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Bodybuilding Icon Joe Weider

Not As Rich As You'd Think

9/10/2013 12:50 AM PDT BY TMZ STAFF
EXCLUSIVE

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Who could possibly be upset at amassing a $35 million fortune in their lifetime? Bodybuilding icon Joe Weider ... 'cause he should be worth WAYYYYY more than that.

TMZ has obtained Weider's will -- filed with the court after he passed away in March at the age of 93. According to the docs, Weider's estate was worth $35 mil.

So, why is the $35 million smackeroos a bit of a disappointment?? Allow us to explain: 

First, Weider was the undisputed KING of bodybuilding for more than 50 years and slapped his name on everything from dumbbells to workout gloves. Cha-ching.

Next ... Weider not only co-founded the Mr. Olympia contest, he launched multiple uber-successful fitness magazines including Muscle & Fitness, Shape and Men's Fitness. Cha-Ching.

But the biggest reason we're shocked at the number -- Joe founded Weider Nutrition in 1936 (which many consider the first sports nutrition company) ... which later became Schiff Nutrition International ... which was bought out by a German food company in 2012 for $1.4 BILLION!

CHA-CHIIIIIINNNNNGGGGG!!!!

Problem is ... judging from his will, it appears Joe may have gotten rid of his ownership in the company before it blew up ... and in his final days, he was forced to live on his meager $35 million.

Sad ...

For more sports stories, check out tmzsports.com!
21 COMMENTS

No Avatar
1.

Truth    

TMZ ARE IDIOTS. BACK IN THE DAY ENDORSEMENT DEALS WERE WORTH SQUAT. ONLY IN THE LAST 15YRS OR SO DID THE SH*T BLOW UP. BY THAT TIME THE OLD DUDE ALREADY RETIRED AND SOLD EVERYTHING OFF. #TRUTH!!

387 days ago
2.

NOT ELMO    

Weider's will -- filed with the court after he passed away in March at the age of 93. According to the docs, Weider's estate was worth $35 mil...............................HIS CHILDREN ARE HAPPY

387 days ago
3.

Not So Mad Hatter    

Anyone else think that young Joe a Weider looks like Matt Lauer back in the day ... when he had hair ... and wished he could have had muscles?

387 days ago
4.

AppleBitch    

He was a amazing man, he had is health all his life, who needs mor money ?

387 days ago
5.

Stephen Park    

well he is dead now so it doesnt matter, im sure he died happy if he still HAD $35m left ?? not like he didnt have any money at all right?

387 days ago
6.

Shoozie    

I never heard of this guy. Jack LaLanne is the name I remember. i'm sure everyone in his will is happy with what he left to them. After all, 35 million is NOTHING to sneeze at.

387 days ago
7.

KOKOPELLeigh    

Why is there a pic of Steve Carell with muscles next to him? Confused. Lol.

387 days ago
8.

iiiunk    

get real JObs TMZ and you won`t need to pump your humps up

387 days ago
9.

iiiunk    

dumb bells vs concrete blocks and hard labor concrete blocks win as they build fingers and for arms better than dumb bells.Joe didn`t invent smit he cashed in on the working class so 36 millys is all he gats,he didn`t have self made billionare brains he had a copy of concrete blocks and rocks copyed in metal

387 days ago
10.

iiiunk    

ha ha ha ha I pick things up and put them down ha ha ha

387 days ago
11.

shakedoggy    

yah but da guy's bin spendin a million dollas a day since 1929! so he died 35 days 2 early

387 days ago
12.

Eddie    

How is $35 million sad? How much money does a person really need to be happy? Sure, he could have made much more money if he wanted to, but what's the point? To be the richest man in the graveyard.

386 days ago
13.

ElisabethIsDisgusting    

You're idiots. Just because his will "only" had $35 million doesn't mean he blew it all. He most likely had clever lawyers who drew up living trusts to allow tax protection for millions of dollars and give to his kids while he was still alive. Guess Harvey isn't rich enough to need to know this stuff.

386 days ago
14.

TheHammer    

he buried much of his fortune in gold outside of montreal. i'm sure his family knows all about it.

385 days ago
15.

lourdgoogoo    

Back when I was training I used his protein shakes. They really worked. Things have changed since then.

385 days ago
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