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Pharrell's Hat

ON FIRE!!!

Smokey Bear Don't Care

1/27/2014 10:15 AM PST BY TMZ STAFF
EXCLUSIVE

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It's the first time Smokey Bear's ever added fuel to a fire -- telling TMZ, he couldn't be more amped that Pharrell ripped off his famous hat last night at the Grammys ... which is more than we can say for Arby's.

If you didn't watch the Grammy Awards last night, you probably still saw Pharrell's insane Smokey Bear styled hat somewhere on the horizon ... and it caused a FIRESTORM on the Internet.

Obviously we didn't speak directly to Smokey Bear -- he's way too busy fighting fires -- but his rep tells us, they're ecstatic ... Pharrell's hat "is proof that Smokey is as relevant an icon today as he was 70 years ago."

Even Arby's got in on the action ... tweeting, "Hey @Pharrell, can we have our hat back?" Pharrell tweeted back, "Y'all tryna start a roast beef?"

Fun Fact: The U.S. Fire Service and The Ad Council created Smokey in 1944.

Only YOU can prevent fashion disasters.

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82 COMMENTS

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1.

HumanNature    

PHARRELL


YOU'RE ON "FIRE"!!!!!

176 days ago
2.

lesbian rock    

The idiots at TMZ are bigger haters towards other humans, than most of the posters who stir the pot. Have you guys seen what your staff wears on tv? Have you heard how douchey you all come off?

176 days ago
3.

Kelly    

Love him but sorry worst hat ever!

176 days ago
4.

WTF    

Spin it any way you want. He still looked ridiculous.

176 days ago
5.

CLINT    

Can't wait to see who buys these silly looking hats.

176 days ago
6.

Lil Wayne     

The only thing worst than that hat, was Katy Perry performance, now I see why her basic ass don't have a Grammy.

176 days ago
7.

bgrowin    

Interestingly, as an older white guy (over 50), I think it's kind of cool.

176 days ago
8.

Walkitalki    

Vivienne. Westwood. get it right get it tight !

176 days ago
9.

Lucky_130    

That is the dumbest look he has ever had, and anybody who would go out wearing a stupid hat like that deserves to be made fun of

176 days ago
10.

marmar    

That hat is a no no

176 days ago
11.

Mumra the Ever Living    

A Hip Hop fashion trend in the making, right here on TMZ.

176 days ago
12.

Brien    

Why's Colin Kaepernick wearing that stupid hat?

176 days ago
13.

ShanesGirl    

That hat is straight up dumb! Wtf Pharrell?

176 days ago
14.

Clyde T.M. Nestra    

I've always thought it humorous seeing a woman dressed in a $10,000. gown and with hair and make-up that took hours. And her date is wearing is jeans, a tee shirt , running shoes and maybe a jacket to make the outfit "dressy".

176 days ago
15.

buzz kill    

Smokey Bear wouldn't be caught dead in that stupid hat. Hell Smokey would most likely feed it to a forest fire.

176 days ago
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