Diddy My Birthday Warm Like ... Hot Apple Pie

11/5/2015 1:47 PM PST

Diddy: My Birthday Warm Like ... Hot Apple Pie

EXCLUSIVE

Diddy's pals know him well ... they threw the mogul a surprise 46th birthday party Wednesday night and, in true Diddy fashion, plugged the hell out of the new apple-flavored booze he just launched.

Naomi CampbellLA Reid and Andre Harrell threw the bday bash at Butter in NYC ... and Chris Rock, Ne-YoTrey Songz, Tyson Beckford and Maxwell all made the guest list.

The apple theme trickled into the decorations and the desert table, which hilariously spelled out ALL of Diddy's nicknames -- IN HOT APPLE PIES!!!

There were only 42 total ... 4 shy of Diddy's age. Maybe needs one more nickname. Happy birthday, Puff Pockets!