Prince Frederic von Anhalt is being rushed to a hospital right now ... after a car smashed into him while crossing a street in Beverly Hills.
A rep for the Prince tells TMZ ... Zsa Zsa Gabor's husband was walking near the busy intersection of Camden Drive and Brighton Way (below) ... when the car hit him.
It's unclear if Prince was in a crosswalk at the time of the accident.
The rep believes Anhalt may have a broken leg.
UPDATE: Law enforcement tells TMZ ... "Preliminary investigations show Prince von Anhalt was jaywalking, which contributed to the accident. The investigation is ongoing."