Jerry Jones -- Cowboys Are WINNING the Super Bowl This Year, Period.

There's confidence. There's overconfidence. Then there's Jerry Jones ... who made it clear, the Dallas Cowboys are WINNING the Super Bowl this year. Period.

The Cowboys owner was leaving Mr. Chow in Beverly Hills last night when he told us how it's gonna be in 2013 ... SB or bust.

The Cowboys haven't looked too shabby in their first two pre-season games -- with Dez Bryant looking especially beastly.

But do they have what it takes to go all the way this year? Or will Tony Romo find yet another way to snatch defeat out of the jaws of victory?