Instagram users will have to go somewhere else to get their vitamin D -- the social media site shut down the growing #eggplantFriday movement.
The hashtag had been used by thousands of people, like B.O.B. ... to post pics of their covered, yet bulging junk -- but Instagram pulled it from its search filter this week ... leaving women (and men) across America with no "eggplant" eye candy.
Calls to Instagram have not been returned -- but considering IG"s stance on boobs and nudity in general ... pretty clear why they 86'd it.
Sad day for the produce world ... and for wieners. However, there's always Twitter. #FreeTheEggplant anyone?