Advice from Tim Couch to Jared Goff

Ex #1 overall NFL draft pick Tim Couch says people need to chillax before labeling Jared Goff as a "bust" -- saying it's almost impossible to live up to #1 pick expectations ... and he needs time.

FYI, Goff was demoted to 3rd string QB this week -- shocking, considering the Rams made some big moves to get him -- and people are already throwing around the "B" word.

"The pressure is incredible," Couch says ... "Especially being the #1 overall pick. The expectations are almost impossible to live up to really. I think fans a lot of times expect too much too soon from you."

"You almost feel like every time you go out there that you have to prove to everyone why you were the #1 pick with every throw."

He would know ... the Browns selected the Kentucky QB with the #1 pick back in 1999. After a slow start, Couch found his rhythm in his 4th season and led the team to the playoffs.

So, what's his advice to Goff?

"I think the biggest thing is to not lose your confidence. To never doubt that you belong there ... He was the #1 pick for a reason. He's a very talented player."

Couch says despite the depth chart, it's ESSENTIAL Goff prepares every week as if he's the starter -- "When you got your shot, you have to ready to perform at a high level."