Kanye West has just crushed his own record in the fashion department.
Kanye rolled out Season 4 of his line last month, which includes coats, shirts, pants, shoes, hats and lots of other stuff.
In the first month sales surged 35% over the same period in Season 3. And get this ... Kanye's kicks have been flying off the shelves ... his Boosts sold out in 4 minutes.
The trajectory is promising ... 'Ye was just getting his feet wet with Seasons 1 and 2. Things picked up during 3, but by all rights Season 4 is Kanye's first big out-of-the-park home run.
People are also noticing. We're told Vogue and other fashion mags and blogs have contacted Kanye's org in the last few weeks, asking permission to display his collection.