Michael Jordan Launching Tequila With Celtics, Lakers & Bucks Owners
Michael Jordan Launching Tequila ... W/ Lakers, Celtics & Bucks Owners
9/16/2019 7:44 AM PT
Watch your back Patron, Michael Jordan's in the tequila business ... and he partnered up with a bunch of super wealthy NBA owners to launch the liquor.
MJ -- with NBA owners Jeanie Buss (Lakers), Wes Edens (Bucks), Wyc Grousbeck (Celtics) and Wyc's wife, Emilia Fazzalari -- just dropped Cincoro, a new premium tequila.
Yes, the people who run the Celtics and Lakers -- one of the most heated rivals in sports -- are now in biz together.
Cincoro has 4 tequilas -- blanco, reposada, anejo and extra anejo -- and it ain't cheap. The anejo costs $130, and the extra anejo -- aged for around 3 1/2 years -- costs $1,600!!
The grand plan for the tequila started to come together in 2016 ... when the owners -- in NYC for NBA meetings -- met at a restaurant and started choppin' it up over their love of tequila.
The seed was planted ... and 3 years later, the tequila is available in several markets across the country -- with a nationwide release coming early next year.
The launch also answers an important age-old question ... why the hell was His Airness walking through NYC last summer holding a tequila bottle in his hand?
MJ -- who we're told was involved in everything from designing the bottle to tasting the product -- was coming from a Cincoro meeting ... and he left with a bottle.
This isn't the first time we've seen rich and famous people get into the tequila business -- George Clooney, Rande Gerber and Mike Meldman launched Casamigos in 2013 -- and later sold the brand for over $700 million.