The Weeknd Fires Up Twitter Activity on Day of Grammys, Plugs New Album

It's Grammys Day, and while lots of musicians and artists are getting ready for the big show -- one guy seems more than willing to change the conversation on Twitter ... The Weeknd.

Indeed ... Abel has been VERY active on the bird app Sunday, responding to fans and teasing new video treatments for songs of his on his new album, "Dawn FM," including stills from what he shot for "Out of Time" ... which he says will drop Tuesday.

Now, Weeknd's been chirping up throughout the past few days -- much to his fans' amusement and delight, directly responding to their tweets with humor/wit -- but just hours before showtime ... it seems the dude is extra active, and even has himself trending.

No harm, no foul -- Abe's obviously fired up about his new projects, but the timing of his more-than-usual tweet storm is somewhat curious ... considering his beef with the Recording Academy.

You'll recall ... he was pretty pissed about getting snubbed last year -- so much so that he vowed to never submit again, and so far ... he's stuck to his promise. "Dawn FM" isn't nominated as a result of Abel not putting it up for consideration ... even though it's by far one of the most popular records out this year. It's hit a billion streams on Spotify, and he remains a presence on the charts.

Despite Weeknd's absence from the show -- it would appear the spotlight is fully on him, at least for now ... and something tells us that's not by accident. He's very social media savvy.

It remains to be seen if TW will attend/submit for other music award shows later this year ... much like he did in 2021, where he cleaned up and stuck it to the Academy's voting body.

If he does ... we wouldn't be surprised if 'Dawn' kills it. Fact is -- it's a very good album, it's performing well and it probably sounds great in a live setting. Unfortunately, the Grammys will never get to experience that for themselves ... maybe even forever!