If you've never seen a slap fight ... it's what it sounds like. Two competitors stand across a small table from one another and take turns slapping each other until someone can't continue or they quit.
Slap fighting in the past has sometimes featured big size disparities between competitors ... something the UFC will eliminate with weight classes.
And, UFC exec Hunter Campbell sees an opportunity for huge growth ... much like with the UFC decades ago. The promotion ultimately sold for $4 billion.
"After testing it, it became clear to us that there's massive potential here as a sport, not unlike the early years of the UFC," Campbell told ESPN.
Hunter also said plans for Power Slap's first event aren't yet set, but they're gunning to lock down a TV deal before the end of 2022.