Beyoncé's 'Renaissance' Movie Falls Off Big at Box Office in Second Week
Beyoncé 'Renaissance' Film Drops Off Big ... In 2nd Box Office Week
Beyoncé's reign as queen of the box office quickly came to an end this weekend, 'cause she fell from the top spot ... and slipped all the way down to #5, marking a massive drop-off.
The singer's 'Renaissance' concert film endured a 77% collapse domestically, coming in fifth place behind a handful of movies that have been in theaters for a while ... and losing out to a surprising newcomer claiming #1 -- an anime film from the great Hayao Miyazaki.
Of course, we're referring to "The Boy and the Heron," which snagged $12.8 million through Sunday. Obviously, that's not a huge number, which makes Bey's haul even more shocking.
'Renaissance' made only $5 million domestically this weekend ... quite different from last weekend's high mark of $21 million in North American markets. While that initial figure was solid, for sure, it didn't compare to Taylor Swift's opening weekend for the 'Eras' flick.
Remember, Taylor's concert movie made $92 mil in its opening weekend ... and then experienced about a 65% drop-off the next week, with $33 mil -- but it remained the top-grossing movie at the time, beating out Scorsese's "Killers of the Flower Moon." Of course, the film went on to maintain a stronghold at the box office for several weeks thereafter.
The other films that came ahead of Bey's flick this week ... "Hunger Games: The Ballad of Songbirds and Snakes" (#2), "Godzilla Minus One" (#3) and "Trolls Band Together" (#4).
Of course, regardless of the actual numbers ... ya gotta imagine Bey (and certainly AMC) see the ticket sales as a win -- and as a new way to distribute these kinds of films where the artist themselves can reap a higher percentage of the profits. More to come, we're sure.
