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Philadelphia Cream Cheese

No WHEY We're Advertising

on 'GCB'

3/7/2012 10:50 AM PST BY TMZ STAFF

0307_phili_gcb_logos_ex
Kraft Philadelphia is seriously cheesed off over the direction of ABC's new dramedy "GCB" -- telling TMZ, the cream cheese company has decided to yank ALL of its advertisements from the controversial show.

A rep for the company tells us, "Philadelphia has decided to pull its advertising from GCB ... We have received a few complaints from consumers and their opinions about our advertising are important to us."

The rep adds, "We have recently decided to redirect our advertising to other programs."

"GCB" -- based on the book "Good Christian Bitches" -- has come under fire for its arguably derogatory portrayal of Southern Christian women.

As we first reported, NY Councilman Peter Vallone has already called for his constituents to boycott the show

107 COMMENTS

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46.

Lukas James    

I will no longer be eating philly cream cheese. So if any other cream chesse brand wants to pick up the slot..you gain a new customer! bring it on GCB! I'll back you all the way...this show rocks!

897 days ago
47.

WHAT    

So they're boycotting a show like this and yet the hundreds of Jersey shows that inaccurately portray the Jersey life are somehow okay because they're 'reality television'?
Get rid of the Jersey shows and while you're at it get rid of all this Kardashian stuff and maybe THEN we'll start talking about boycotting a show. Geezus. I don't wanna live on this planet right about now. Double standard.

897 days ago
48.

Ginger    

They do know that this show is PRETEND, right? Even if its based on the authors first hand accounts of any interactions she may have had, it is still pretend. Focus your energy on something important, like feeding the poor in your neighborhoods, or clothing them. Sheesh, TV IS PRETEND FOLKS. if you dont enjoy the show, dont wathc it. Dont ruin it for the rest of us, : )

897 days ago
49.

Sherae    

OH PLEASE! So typical of "christians" to fear..yes FEAR being exposed as sinners and hypocrites. I love GCB and I can't wait to see more. Spare the holier-than-thou crap, folks. We knew the average Southern "Christian" was full of crap BEFORE this show began and the book was written.

897 days ago
50.

hummingbird8    

P.S. They support Paula Dean yet pull their ads on this?

897 days ago
51.

hummingbird8    

Ridiculous. Personally, I'm just going to stop buying Philly Cream Cheese. As a matter of fact, I think I'll stop buying Kraft products altogether.

897 days ago
52.

Gerri    

Cream cheese? Does anyone still eat that? The first episode was funny. It's a mean girls soap opera.

897 days ago
53.

Cindy    

I thoroughly enjoyed the show, if you don't like it, don't watch it.

897 days ago
54.

Who Knew    

If this was GMB Good Muslim Bitchs, al Hell would be breaking out. I just do not watch it.

897 days ago
55.

Seldombinlaid    

As soon as the have the same type show for Muslims, and Jews, then I'm for it. Has being a Christian become to easy of a target?

897 days ago
56.

en Todo Momento!!    

!so what does tebow say to all this?? hello god?? please notify your personal messenger!

897 days ago
57.

Summer    

OMG it's just a show. You don't have to watch it. Why the hell is everyone so sensitive? I'm from the South and this is exactly how they are. It's a fun show

897 days ago
58.

RaineeDrops    

If they called a show Good Jewish B.itches or Good Mormon B.itches or Good Muslim B.itches, or any particular denomination or religion, there would be advocates all over going off about it too.

I understand why it has caused such a debate, lots of people have valid points.

Kraft has a right to take a stance, it is America, if they choose to remove their advertising because it does not fit with their values or whatever, they have that right to pull their ad.

Anyone does.

I have the right to not watch this show. I embrace that right.

897 days ago
59.

Tia    

One Million Moms insists that they can censor the media by complaining loud for their uber-conservative values. There's a new voice in town, one of sanity and a message that we have our own minds and can both think and speak for ourselves! Join us! https://www.facebook.com/SaneParents

897 days ago
60.

Sarah    

Snooze to the boycotters.
Snooze to the "they wouldn't let a show called "Good Muslim Bitches" on the air!
Snooze to Philly Cream Cheese.
Snooze to the people who actually took time out of their day to write an email to a CREAM CHEESE company.
Snooze to those same people who threatened to not buy their product.
Snooze to the execus who believed them as we all know the bible belt is full and i mean full of overweight "Christians" who NEED cream cheese. It's not a want with them. It's a NEED. They can be outspoken vocal soldiers against it but the second they walk in their front door they have no problem making a big ole fat cheese cake.

897 days ago
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