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Skateboard Company

Backlash Over

Asian Slur T-Shirt

8/2/2012 12:40 AM PDT BY TMZ STAFF
EXCLUSIVE

0801_gooks_of_hazzard_article_2
A major skateboard company is being accused of putting "racism for sale" ... after selling a shirt featuring two Asian men under the words, "Gooks of Hazzard."

The company under fire is Baker Skateboards ... which is owned by skating legend Andrew Reynolds ... who's been featured as a character in several of the Tony Hawk Pro Skater video games.

Baker is currently selling the "Hazzard" shirt on its website. The shirt features two Asian men in a car named the "General Li." One of the men is pro skater Don "The Nuge" Nguyen -- who's sponsored by Baker.

The shirt also features a tagline, "Good Orr Boys" ... a play on the stereotype of an Asian accent.

But while it appears The Nuge approves of the shirt, the Asian American Justice Center feels differently ... a rep for the organization tells us it's "unacceptable for Baker Skateboards to create a depiction of Asian Americans which uses racial slurs and perpetuates racist stereotypes.”

The org. adds, "Baker Skateboards, and the outlets that sell this shirt, should be aware that use of the term 'gook' on their apparel is offensive and quite simply amounts to racism for sale. No one should seek to profit from racism.”

We reached out to Baker Skateboards -- as well as Don “The Nuge” Nguyen -- so far, no word back from either.

For more sports stories, check out tmzsports.com!
128 COMMENTS

No Avatar
76.

jcro187    

Offensive is offensive, BUT it is not illegal. Same with racism. Freedom of Speech! There is no right that protects our feelings. If you are offended by images or words (written, spoken or printed) - tough. Convince Congress to pass a bill that protects your feelings, and good luck with that... Find something else to do than try and snuff out a graphic that causes a moment of hilarity for the demographic it is aimed at! If you don't skate, why do you even care about the shirt?

791 days ago
77.

General Lee    

I'm more offended at the lack of originality http://www.youtube.com/watch?v=X83qkrB2J6g

791 days ago
78.

erik    

HAHAHA keep it up BAKERBOYS! **** off TMZ! skaters could give a **** less about what u gooks think

791 days ago
79.

mike    

so by making a big deal about this tmz and the asian justice league you are just further perpetuating hate...because you know a bunch of skateboarders dont give two ****s and are freinds with many more races that anyone here go back to talking about washed up celebs

790 days ago
80.

beardo    

hahahahahahaha Baker skateboards is ****in awesome, everyone now a days is looking for a reason to hate on someone, all i have to say to anyone who disagree's with this shirt, go **** yourself. how can they be ****in racist when an asian man is approving this shirt, your telling me an asian is being racist towards asians? shut the **** up. Nuge is an amazing skater and the baker company has done nothing but be successful, thats the only reason you *******s target them. anyone who is successful must be evil right? oh they put gooks on a shirt they're racist, wrong. you mother ****ers just need to get your heads out of your asses. Baker is ****IN GREAT! Straight love from Canada

790 days ago
81.

lol    

Its baker, its what they do. chill the **** out

790 days ago
82.

Bakndestroy    

shut the hell up tmz. Skateboardings supposed to make a rebel statement, and this is it. Something out of the ordinary and funny. Obviously nobody cares if Nuge approved of it. so go screw yourselves you uptight democrat aholes

790 days ago
83.

Nate    

Rad shirt!

788 days ago
84.

trer    

Asians may look alike, have accents and be unable to drive, but at least we're not pedophiles nor do we shoot up movie theaters and high schools like white guys do. You sanduskies are scary people.

788 days ago
85.

bbrain    

As an Asian American i can admit it is a funny shirt, i don't think it should be pulled but it has the right to be criticized, if a few Asian kids who grew up ridiculed and have contempt for themselves being Asian choose to switch sides, it doesn't mean every one is ok with it.. I would like the shirt for myself, but other people might hate it, if they lose business, so be it.. but yeah, media should be all over this, but they won't be, because no one cares about Asians lol

788 days ago
86.

Steven Gonzalez    

DUDE SKAETBOARDING has always been about joking around with whatever...you sweart these people are really racist. these people hangout with the most variety amounts of different races in the world. RACISM DOESNT EXIST IN SKATEBOARDING. we all love each other! dont kill baker. they6 are aWESOME

788 days ago
87.

Joe    

Andrew Reynolds, shame on you.

785 days ago
88.

butthurtlozerz    

BAKE AND DESTROY!!!!!!! What a BOSS!

765 days ago
89.

butthurtlozerz    

BAKE and DESTROY!!!!
What a BOSS!

765 days ago
90.

butthurtlozerz    

AWE!! IsTMZ BUAHTT HERRRT???
ME SO SADD!!!!!
America put american japs on camps!!!LOLZ

765 days ago
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