In the wake of several FIFA execs being arrested for allegedly taking more than $150 MILLION in bribes, we asked Adidas if it would continue its relationship with the soccer organization.
Here's the answer we got ...
"The adidas Group is fully committed to creating a culture that promotes the highest standards of ethics and compliance, and we expect the same from our partners. Following today’s news, we can therefore only encourage FIFA to continue to establish and follow transparent compliance standards in everything they do.
adidas is the world’s leading football brand and we will continue to support football on all levels."
Classic misdirection ... issue a statement that really doesn't say anything.
Long story short ... FIFA is a big deal and Adidas doesn't want to do anything rash. Instead, issue an ambiguous statement until the dust settles.