Coachella: Screw You ... Hoodchella Is Still On And Poppin'

Hoodchella -- the upstart L.A. music festival -- isn't backing down from a fight with Coachella and vows to move forward despite a $100 million lawsuit.

Hoodchella CEO Kamil Al-Ahdali tells TMZ he's not even considering canceling his April event. Coachella sued Kamil, accusing him of jacking the 'chella name and riding the more famous festival's coattails.

Kamil says he has a trademark for Hoodchella and even registered it as an LLC. He thinks Coachella's lawsuit is just a case of the big guy bullying the little guy -- but Kamil says his lawyers are "not going to let Coachella punk Hoodchella at all."