Jon Gruden & Wife -- Rich People Problems (VIDEO)

What's the budget like when Jon Gruden and his wife go shopping on Rodeo Drive? Depends who you ask ...

Check out this funny moment when Gruden's wife, Cindy, told us she doesn't keep score when hittin' the shops in Bev Hills. Clearly, Jon does.

BTW, Gruden is reportedly the highest paid on-air personality at ESPN -- with one insider claiming he rakes in roughly $6 MILLION per year!!!