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Cris Carter LeBron Will NEVER Overtake Jordan Brand It's a Woman Thing ...

5/16/2017 8:06 AM PDT

Cris Carter Says LeBron Will NEVER Overtake Jordan Brand, Here's Why ...


LeBron James will always be #2 behind Michael Jordan when it comes to business ... so says Cris Carter, who says Jordan Brand has a secret weapon to stay ahead of Bron -- women. 

Cris was out in NYC with Nick Wright, the co-host of his new FS1 morning show, "First Things First" -- when we asked if LeBron's brand will ever overtake Jordan as the #1 name in athletic wear. 

The NFL Hall of Famer says MJ was VERY smart about growing his business -- appealing to women -- and it paid off huge. He thinks MJ has too big of a lead for LeBron to catch up.

Even Wright -- captain of the LeBron James fan club -- admits Carter has a solid point ... but couldn't leave without taking one last dig at the original #23.

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