"Ask the questions, ask the uncomfortable questions," Bisciotti says. "And you will come to the conclusion -- I hope -- that I have, that you don't feel it enough, and that you don't live it enough if you're not willing to say it: Black Lives Matter."
Bisciotti added in the video, "To say stick to sports is the worst possible thing that you can feel and say."
"If my players, both white and black, don't speak out about this injustice to their communities, then they're considered sellouts or hypocrites. If I don't defend my players, then I'm the worst kind of hypocrite."
Bisciotti's move is a big step for the NFL ... even though Roger Goodellpublicly admitted to bungling kneeling protests and vowed to do more to combat racial injustice -- league owners have been widely panned for staying quiet on the issue.