The NFL is buying TV airtime to run a PSA about Stephon Clark -- an unarmed Black man who was wrongly shot to death by cops in his grandmother's backyard, TMZ Sports has learned.
It's the latest in the NFL's Inspire Change initiative -- which aims to raise awareness about the need to create positive change and end systemic racism.
Clark's story is heartbreaking -- cops believed he had been breaking car windows in the area ... and tried to hide out in his grandma's house.
Multiple officers entered the home and opened fire -- believing Clark was brandishing a weapon.
Turns out, all he was holding was a cell phone. No gun. No weapon.
Clark was shot 8 times -- 6 of those shots struck him in the back.
Stephon's mother Se’Quette Clark tells his story in the new PSA -- walking the audience through that horrific night in the hopes of forcing major changes that will help prevent tragedies like this in the future.