Most of Ethika's deals are with professional athletes, but Burton says his belief in Bailey as a person, and not just a basketball player, is one of the reasons he chose to work with Amari.
"I have no doubt that we will do amazing things as a team, and I couldn’t be happier to have him be a part of our families," Burton said.
Bailey -- one of the top-ranked high school players from the 2022 class -- will be joining Rick Ross and Lil Wayne ... who also have deals with the brand.
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Long before he was associated with Rozay and Weezy, or signed a big money endorsement deal, Bailey was still accustomed to the finer things ... he bought his mom Johanna Leia, Drake's ex-girlfriend, a '22 Porsche Cayenne worth about $70K!
Bailey, a 5-star recruit ranked in the top 15 in his high school class, signed with the Bruins in November and is expected to be an integral part of their team next season.