The Montgomery riverfront brawl is triggering ... in a financial sense, because retailers are cashing in with merch based on the viral fight, and the items are going like hotcakes.
Sites like Etsy, eBay and Amazon made it their business to start hawking brawl-themed merch almost immediately last Sunday -- the day after the Alabama fight went down, and these platforms are still surging with a bunch of creative options to buy.
Some of the things ya can scoop up include folding chair earrings and keychains, hoodies with photos from the fight, and even shirts that read, "Don't start nothing, won't be nothing."
One of the most common shirt designs says, "F*** around and find out," with a folding chair front and center ... pretty funny stuff.
JoeRyanDesigns on Etsy made an "Avengers Assemble" coffee mug with people portraying superheroes, like the man with the folding chair -- who's since been arrested -- and the company tells us its merch is going viral, just like the event that inspired it.
The site's seen a "massive increase" in traffic, which comes out to a 3,011% uptick in views.
You'll recall, the internet was taken over by the insane clips from the fight ... and it looks like folks can't get enough of what went down -- 'cause now they wanna wear it!