5:43 PM PT -- Wyatt died of a heart attack, according to wrestling reporter Sean Ross Sapp, who says he spoke to the Rotunda family after the fatal medical emergency, which occurred earlier today.
WWE Superstar Bray Wyatt has tragically died at the age of 36, WWE executive Triple Hannounced on social media.
"Just received a call from WWE Hall of Famer Mike Rotunda who informed us of the tragic news that our WWE family member for life Windham Rotunda - also known as Bray Wyatt - unexpectedly passed earlier today. Our thoughts are with his family and we ask that everyone respect their privacy at this time," the Hall of Famer wrote.
Wyatt joined WWE’s main roster in 2010 under the name Husky Harris, before leaving a year later. He rejoined the main roster in 2013 as the leader of The Wyatt Family.
He was a three-time world champion in WWE, including the WWE Championship once and Universal Championship, twice. He took a brief hiatus from August 2018 to April 2019 and returned with a new character, a mix of Bray Wyatt and his other side, The Fiend.
Wyatt came from a long line of wrestlers. His dad was Hall of Famer, Mike Rotunda. His grandfather was Blackjack Mulligan, and his uncles were Barry and Kendall Windham.
Bray was a part of a bunch of big matches throughout his career ... including his WrestleMania 31 match against The Undertaker in 2015.
Before joining the world's biggest wrestling promotion, Wyatt wrestled under the name "Alex Rotundo" in the FCW (Florida Championship Wrestling).
As you'd expect, Wyatt was a helluva athlete ... and even won a state wrestling championship at Hernando High School in Florida, where he wrestled at 275 lbs. Bray was also a star football player in H.S. and even went on to play at the College of the Sequoias (a Juco in Cali) for two seasons, before transferring to Troy University. Wyatt, a guard, was listed at 6'2" and 295 lbs.
The WWE Universe was crushed by the news ... with fans and fellow wrestlers sharing condolences on social media.
The Rock wrote ... "Im heartbroken over the news of Bray Wyatt’s passing. Always had tremendous respect and love for him and the Rotunda family. Loved his presence, promos, in ring work and connection with @wwe universe."
Johnson continued ... "Very unique, cool and rare character, which is hard to create in our crazy world of pro wrestling. Still processing losing the goat, Terry Funk yesterday and now Bray today. My love, light, strength & mana to the Rotunda family and Funk family during this tough, heartbreaking time."
Ric Flairalso shared his thoughts on the awful news ... "When Your Great Friend And Someone Your Son’s Age Dies Within 2 Days, It Really Makes Me Reflect & Think About Life! Don’t Take Any Second For Granted! Rest In Peace Terry Funk & Bray Wyatt!"
Alexa Bliss weighed in, as well ... "I’m just in shock. Extremely heart broken And at a loss for words. What I can say is what an amazing human being Windham is. Amazing friend & one of the most creative minds to ever walk this earth."
"Windham, you’ve brought so much joy and happiness to everyone around you. It’s going to take me some time to really process this. Sending my love to the Rotunda Family & Jojo. We love you Windham 🖤"
Details surrounding Wyatt's death are not yet clear.